- SOHO INDUSTRI PHARMASI, PT
SOHO INDUSTRI PHARMASI, PT
SALES & MARKETING
PT. SOHO Industri Pharmasi, as one of the top five pharmaceutical companies, has a strong Sales & Marketing Department. We have about 750 well-trained field salesforce and professional sales & marketing staff in both the Ethical and Consumer Health Divisions.
The Ethical Division focuses on the prescription market, especially in natural products and API (Active Pharmaceutical Ingredient) products. Some of our ethical products are market leaders in Indonesia's prescription market, such as Oste® group, Imboost Group, Matovit® Group, Astaxanthin Group, Curcuma Xanthorrhiza Group, even though they are natural products. Today, some of our API products are also popular with medical doctors, who prescribe them to their patients.
In Consumer Health Division, some of our products are highly rated in terms of customer satisfaction, and became "blockbuster products" in over-the-counter market, such as Diapet and Curcuma plus Emulsion. Awards and recognition from independent bureaus are proof of our success. You can view on these in the Awards and Recognition section in this website.
We are proud to have an R&D department which develops innovative products that meet current and future market demands.
We are committed to producing high quality and competitive products by applying GMP (Good Manufacturing Practices) principles compliant work standards to our raw materials and products in accordance with the international practices of PIC/S (Pharmaceutical Inspection Cooperative Scheme) and EU GMP.
We implement a stringent Quality Management system, complete with a Quality Manual and a Quality Council.
We ensure all our new products meet the basic needs of our consumers by providing products that are:
- Most needed by consumers
- Have significant consumer benefits (good efficacy, safe and practical, easy to use - attractive packaging, simple dosages form and clear indications)
- Affordably priced and easily obtained
- Highly recognized