In 1986, the company stood MLM (Multi Level Marketing) is the first with the first name of PT. Archipelago Sun Chlorella Tama (NSCT) domiciled and operating in Bandung. The company was founded by the family of Chandra Wirawan, Gunawan Chandra, S. Atarian Nathan, and a friend of them from Malaysia, Yanki Regan. At that time, they adopted the MLM system in particular, to distribute a single Sun Chlorella products, health foods once very popular among the general public in the late 1980s.
The rapid expansion in this business, took him to Jakarta in 1987. Their office was the first in the capital located in Duta Merlin Complex, near the intersection of Harmoni, Central Jakarta. Two years later, they moved to Jl. K. H. Hasyim Ashari, before moving again to Prisma Complex near Plaza in Kebon Jeruk, West Jakarta, in 1991.
In 1992, along with the development of business and the increasing number of products marketed, NSCT renamed PT. Centra Nusa Insan Cemerlang or CNI (Creative Network International). No fewer than 90 types of CNI products, ranging from food products and health drinks, household products, personal care, to tools for the development of children's creativity. Most products are imported from abroad, and partly it is produced in Indonesia.
CNI has two factories in Tangerang, West Java, and one factory in Pasuruan, East Java. Especially for products of food and drink, MUI (Majelis Ulama Indonesia) issuing halal certificates which provide tranquility to the consumer (considering most Indonesian people are Muslims).
As the first MLM company in Indonesia, CNI may be regarded as a pioneer and one of its best its organization and widest distribution network. In 1997, CNI was able to attract around 150,000 people to involve themselves as an independent distributor CNI, and towards the end of 1998, CNI recorded more than 240,000 independent distributors in Indonesia. Thus, the CNI can be said to be a market leader in this business, and competing with AMWAY.
In addition to having 9 branches in major cities in Indonesia (assisted by some distributors who appointed the operator point of the stock operator in Sumatra, Java, Bali, Nusa Tenggara, Kalimantan, Sulawesi and Irian Jaya). CNI also strengthen the wings of its business to foreign countries. Malaysia is the first country to enter the CNI, a joint venture with a local MLM company that has operated almost 4 years (1989-1993). In 1993, CNI Indonesia-Malaysia also entered the Hong Kong market, one trading center in Asia Pacific, and Batukan up to the land of "ancestral" MLM, United States.
CNI was first there in Ciamis brought by Drs. Darman in the early 1990s, exactly 30 September 1993 at that time he was still a teacher in one of the Junior High School in Ciamis.
Products produced by PT CITRA NUSA INSAN CEMERLANG :