- TIPHONE MOBILE INDONESIA, PT TBK
TIPHONE MOBILE INDONESIA, PT TBK
Our main business activities currently are trading of telecommunication devices such as cellular phones and spare parts, accessories, recharge vouchers as well as repair services and content providers through subsidiaries. Currently the majority of our consolidated revenues come from recharge vouchers and mobile phones sales. But we also see the development of business content and after-sales services to support our business activities that will make us an integrated provider of tools and services in the telecommunication industry.
For mobile phone recharge vouchers, we have partnership with PT Telekomunikasi Selular and PT XL Axiata Tbk as the suppliers. Through its subsidiary, PT Telesindo Shop (TS) and PT Excell Utama Indonesia (EUI), we have signed co-operation agreements with these operators. But with the entry of PT PINS Indonesia as one of the shareholdersof the Company in 2014, we will focus on the distribution of the Telkom Group’s products, particularly Telkomsel.
In addition to distributing recharge vouchers and global mobile phone brands, we are also developing our own mobile phone brand. For its own brand, we do not have a dependency on suppliers. We have a partnersh with a good quality supplier from China. However, we are free to determine the supplier of mobile phones to be marketed. In regard to maintaining the quality of the mobile phone to be purchased, we conduct quality control to the products before they are delivered.
Our primary business activitiy is in the distribution of new prepaid sim cards and recharge vouchers. For recharge vouchers, the Company sells vouchers of PT Telkomsel Seluler and Telkom Flexi who are part of of PT Telekomunikasi Indonesia Tbk group and PT XL Axiata Tbk; which the Company, through TS and EUI are the authorized distributor of both operators. The recharge vouchers can come in the form of physical or electronic vouchers from Telkomsel, Telkom Flexi and XL.
The denomination values of recharge voucher range from Rp. 10,000 to Rp. 100,000 for the physical vouchers. Whereas for electronic vouchers the values range from Rp5,000 to Rp 100,000. The smaller the denomination, the higher the profit margin for the Company.
We are also engaged in the distribution and production of mobile phones. For mobile phone distribution, the Company has been working closely with global vendors, including Samsung, LG, iPhone, Nokia, Sony, HTC and BlackBerry. In 2013, we have made the acquisition of a distributor of Apple and Samsung, which made the Company the key player for the distribution of smartphones in Indonesia.
In addition, we also manufacture mobile phones of Tiphone brand in China under the specifications and quality standards prescribed by the Company. To avoid the risk of dependency, we don't have exclusivity agreements with certain suppliers. In addition to Tiphone brand, we also distribute and trade other mobile phones of various brands.
The competitive side of China mobile phone brand Tiphone is in its features, models and affordable price as well as after-sales service support. All Tiphone mobile phones are certified by the Director of Standardization a.n. Director General of Post and Telecommunication, Ministry of Communication and Information and are equipped with manual in Indonesian language.
We also have service center which is part ofthe concept of one-stop shopping. After-sales service center offers repair services of hardware and software to consumers, sales of spare parts and product gallery where consumers can try using the products from global brands and also Tiphone brand before deciding to buy.
Convenience in obtaining services will also affect the level of customer satisfaction with our products. Therefore, every employee in particular the ones that deal directly with consumers will go through selective recruitment system and participate in training programs on an ongoing basis. Each Service Center is also very particular about the selection room design, color layout, and ornaments.
Our service center is divided into 2 types, namely the collection point and the service point. Collection point is the
customer service section to repair Tiphone hardware andsoftware by collecting the devices which will then be sent to the nearest service point. The number of collection pointsare scattered according to the number of TS outlets. While the service point is a repair center for Tiphone hardware and software with comprehensive facilities, in which there are currently 161 outlets in Jakarta, Bandung, Medan, Palembang, Surabaya, Semarang, Balikpapan, Pontianak, Makassar, Batam and Bali.
Content has grown to become one of the main focus in mobile phone sales. This can be seen from the competition between renowned brands that offer a wide range of applications in it. In addition to giving added value to the new products, interesting content can be used to spur sales of old or less salable products through repackaging.
We are looking to develop exciting contents that will be developed by one of the subsidiaries, namely SUMA either through internal development or co-operation with content developers who are experienced in the field. In addition to the content for its own brand, SUMA also develop content to be sold to other parties (companies and / or individuals)
We have develop a very strong relationship with mobile operators, especially Telkom Group and mobile phone vendors. The relationship is built on a long-term commitment to set sales and marketing strategies together.
To establish a relationship of mutual synergy, the Company as an Authorized Dealer of Telkomsel has worked together to develop a retail network named Grapari and other retail store that providing not only starterpack and prepaid voucher but also offering our consumen mobile phone solution such as communication and data services from Telkomsel.
In terms of distribution, we develop our own stores named Telesindo Shop and also develop flagship stores in collaboration with smartphone vendors such as Samsung, named Samsung Experiential Shops in several major cities in Indonesia.